Arcads AI, an AI-powered ad creatives SaaS, partnered with our team to scale user acquisition efficiently. Focused on their Product-Led Growth (PLG) model, the goal was to lower MQL costs and improve trial-to-paid conversions to fuel scalable growth.
Company: Arcads AI
Industry: AI-Powered Ad Creatives (SaaS)
Business Model: Product-Led Growth (PLG)
Target Audience: Marketers, Paid Ad Managers, eCommerce Owners, Agencies
Monthly Spend: $30,000
Campaign Duration: 3 months
Arcads AI faced key acquisition challenges:
High paid media acquisition costs limiting scalability
Meta Ads MQL: $45
Google Ads MQL: $74
Low trial-to-paid conversion rates impacting CAC efficiency
Lack of systematic creative testing and funnel optimization strategies
Meta Ads Strategy ($20K/month)
Audience Strategy:
Lookalikes (1%-3%) of paying customers and high-engagement users
Interest-based targeting (marketers, paid ad managers, agencies)
Retargeting campaigns: website visitors, trial sign-ups who didn’t activate, video viewers (25%-75%)
A/B Creative Tests:
Static vs. Video (Video +21% CTR)
UGC-style vs. branded graphics (UGC +24% engagement)
Testimonials vs. product demos (Testimonials -15% CPL)
Carousel vs. single image (Carousel +19% CTR)
Campaign Scaling:
Manual campaigns optimized → scaled winners into Advantage+ for broader reach
Launched Conversation Ads and Advantage+ shopping campaigns targeting free trial sign-ups
Google Ads Strategy ($10K/month)
Campaign Types:
Exact & Phrase Match Search Campaigns for high-intent keywords: “AI ad creative generator,” “AI Facebook ad copy tool,” “ad creative software for agencies”
Performance Max campaigns leveraging highest-performing creative assets
Dynamic Search Ads (DSA) to capture additional search demand
Competitor conquesting targeting direct competitors like Creatify, Make UGC, Brkfst
Optimization Tactics:
Eliminated unqualified broad match keywords
Switched from Maximize Conversions to Target CPA bidding
Improved landing page relevance for lower CPCs
Implemented brand campaigns to protect branded search traffic cost-effectively
Landing Page & Funnel Optimization
A/B tested CTA button colors (yellow increased CTR +18%)
CRO improvements: exit popups, testimonial placements, and social proof banners
Behavioral onboarding email sequences improved trial-to-paid conversion by 30%
Cold Email Outbound Engine
Sent 15,000 segmented cold emails with highest reply rates from audit deadline-focused subject lines, complementing paid channels to generate additional SQL pipeline.
